market segmentation -k8凯发

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market segmentation

ilovesuica aug 25, 2020

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market segmentation

psychographics
1. lifestyle
2. aio: activity, interest, opinion
3. concerns
4. personality
5. values
6. attitudes
geographics
1. country
2. city
3. density
4. language
5. climate
6. area
7. population
behavioral
1. benefits sought
2. purchase
3. usage
4. occasion
5. buyer stage
6. user status
7. life cycle stage
8. engagement
demographics
1. age
2. gender
3. income
4. education
5. social status
6. family
7. life stage
8. occupation
https://www.oberlo.com/blog/marketing-principles

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